By Aaron West By now you should be familiar with why blogging for business is important. As mentioned in previous posts, it helps drive traffic to your website, keeps the Google Spiders...
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Part 3: Every Company wants to be “Liked” – Should I Buy Facebook Fans?
By Jenna Rocca So, you started your company’s initial social media efforts, created your Facebook fan page, and started working on maximizing your fan page, but you noticed—you aren’t getting a lot of “likes”. Unfortunately for...
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Do You Really Know Your Catch Basin? Part 1 – The Basics
By Thomas Hofstetter You simply cannot market your healthcare practice/business if you do not know to whom you are marketing it. Your practice has a catch basin (geographic location where your patients live...
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Mobile Websites vs. Mobile Apps
By Thomas Hofstetter According to a Gardner Research report from June 2011, “by 2015, over 50% of the apps sold and/or pointed to will be web apps, not platform specific native apps”. That...
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The “Hadron Collider” of Search
By Aaron West Google doesn’t understand you In an article from Mashable’s Lance Ulanoff, Google Fellow and SVP Amit Singhal admitted that with regards to questions such as “the 10 deepest lakes in...
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Do you really know what Search Engine Optimization (SEO) is?
By Thomas Hofstetter Believe it or not, there are still many companies that launch new websites and don’t bother to optimize them for search engines. However, the good news is that increasingly...
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People’s Growing Interest in Pinterest: What Pinterest Means for Your Business
By Jenna Rocca What is Pinterest? Pinterest is a virtual bulletin/pin board that enables you to share and organize images/links found on the web. Once shared, these links become “pins” that...
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Blogging About Blogging: Common Mistakes
By Aaron West In past posts, we’ve been over the “listening” aspect of blogging and blogging for SEO. This week we’ll be going over seven common mistakes made when blogging for business. 1....
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Doctor/Patient Email Correspondence
By Gloria Averbuch There’s ingredients for a lively discussion on http://www.healthcaresuccess.com/blog/ on a topic that’s relevant to all of us—both those in the medical community and the public they serve. That is the pros...
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How Would $100 Billion change Your Mission?
By Gloria Averbuch Anyone with any interest or dealings with Social Media has gotten swept up in the IPO efforts of Facebook. It’s expected these efforts will generate $5 to $10 billion,...
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