By Jenna Rocca What’s the point of QR Codes? As I sat pondering Quick Response (QR) codes and their benefits for business from a marketing perspective, I became fairly perplexed. To me,...
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Our Blogs
What Does Google’s New Privacy Policy Mean for You?
By Aaron West Google’s new Privacy Policy went into effect today, March 1st. If you use any of Google’s multiple products, you’ve surely seen the notifications of the impending changes. But what does...
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The Top 5 Marketing Questions to Ask in Social Media Listening
By Aaron West David Rabjohns of MotiveQuest wrote a great guest blog at MarketingProfs regarding the most important marketing questions to answer in your social media listening efforts. According to Rabjohns, the top five questions...
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Do You Really Know Your Catch Basin? Part 2 – The Right Strategy For Geographic Expansion
By Thomas Hofstetter We have many clients with multi-location practices. Some of our clients continuously expand geographically, while others simply want to open another location in order to expand their footprint. Using one...
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Ultimate Public Relations
By Gloria Averbuch There is no such thing as being too involved in your client’s PR campaign. I know this not just through my own experience, but I grew up watching my dad,...
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Internal Linking for SEO
By Aaron West By now you should be familiar with why blogging for business is important. As mentioned in previous posts, it helps drive traffic to your website, keeps the Google Spiders...
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Part 3: Every Company wants to be “Liked” – Should I Buy Facebook Fans?
By Jenna Rocca So, you started your company’s initial social media efforts, created your Facebook fan page, and started working on maximizing your fan page, but you noticed—you aren’t getting a lot of “likes”. Unfortunately for...
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Do You Really Know Your Catch Basin? Part 1 – The Basics
By Thomas Hofstetter You simply cannot market your healthcare practice/business if you do not know to whom you are marketing it. Your practice has a catch basin (geographic location where your patients live...
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Mobile Websites vs. Mobile Apps
By Thomas Hofstetter According to a Gardner Research report from June 2011, “by 2015, over 50% of the apps sold and/or pointed to will be web apps, not platform specific native apps”. That...
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The “Hadron Collider” of Search
By Aaron West Google doesn’t understand you In an article from Mashable’s Lance Ulanoff, Google Fellow and SVP Amit Singhal admitted that with regards to questions such as “the 10 deepest lakes in...
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