If you have a great website but no one can find it, is it still effective? With the combination of effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM), your website traffic will be increased and ultimately so will your Return On Investment (ROI)
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of improving the rank of a website or a web page in search engines via “organic”, or unpaid, search results. In general, the higher your website is ranked on the search results page, and the more frequently a site appears in the search results list, the more visitors it will receive.
Why do I need to invest in SEO?
According to a 2010 study, 95% of those who search and click on the Internet chose from the first page that comes up on a search engine. The methods of SEO continuously change, and you need to make sure your website is not only showing up on the top of search engines, but that it is staying at the top.
What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is a form of Internet marketing that promotes websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion.
Pay Per Click (PPC) Advertising
PPC is a form of Search Engine Marketing. Points Group offers pay-per-click strategy and management that delivers immediate results and ROI. This Internet advertising model is used to bring qualified traffic from your geographic target to your website, which will help turn more visitors into customers.
We recommend using PPC as a supplement to organic SEO strategies, since PPC is a great way to see quick results and give you the ability to be seen for a wide range of keywords and phrases.
The Points Process
No matter what your industry or business, Points Group can optimize your website. By using our Points Process we make sure to optimize your website using ethical, and therefore the most effective, “white hat” methods.
- Research: Keyword research and competitor analysis
- Strategy: Create PPC strategy to fully optimize the right keywords and phrases your ads should show up for on the Internet and what services or products you would like to grow in your company
- Execution: Create PPC campaigns and Adgroups with weekly reviews and revisions.
- Measure and monitor: Weekly, monthly and quarterly reports are generated by using key performance indicators to measure success.
- Optimize: Continuous campaign revisions as well as an unlimited number of new campaigns and Adgroups are made. Our goal is to optimize your budget and ROI.