Recently we placed a client on an Internet Radio show on Women 4 Women Network, ranked the #1 women’s Internet network in the world. It was an excellent opportunity for the client–a...
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Tag Archives: PR & Communications
On Jeremy Lin and Marketing: We Love The Unexpected
Here’s the latest on a topic that has obsessed people worldwide—from sports to culture. According to Nielsen research, NY Knicks point guard Jeremy Lin’s endorsement potential for now tops the marketability of LeBron James and Kobe...
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Ultimate Public Relations
By Gloria Averbuch There is no such thing as being too involved in your client’s PR campaign. I know this not just through my own experience, but I grew up watching my dad,...
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Doctor/Patient Email Correspondence
By Gloria Averbuch There’s ingredients for a lively discussion on http://www.healthcaresuccess.com/blog/ on a topic that’s relevant to all of us—both those in the medical community and the public they serve. That is the pros...
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The Power of Perspective in Video
Believe me, I’m a word person—with a long career in writing (13 books worth). And I’ve been in the PR and promotions business it seems since I could walk and talk (my...
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Social Media Surrounds Us…
By Gloria Averbuch And with that proliferation of Social Media comes not the “death of PR”–as some anticipated, but an even stronger outreach. This is illustrated in several ways: The extent and degree...
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We Should All Be So Lucky!
By Gloria Averbuch Public Relations is quirky. It matches the way the world– and your business– seems to work. One minute, you are floundering in obscurity, the next, you hit a jackpot that...
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