At Points Group we believe strongly in a combination of both SEO and SEM approaches depending on the industry. However, the question on many of our clients’ minds is “what is the...
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Tag Archives: SEO
Google’s Search Algorithm to Change Yet Again
With Google’s impending algorithm update, it will be possible to over-optimize, or over-SEO websites. Matt Cutts of the Search Quality group at Google recently spoke on this issue during a South By...
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SEO – What People Think I Do/What I Really Do
With the proliferation of the incredibly popular “What People Think I Do/What I Really Do” meme, we decided to jump in and create our own for Search Engine Optimization (SEO)! ...
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What Does Google’s New Privacy Policy Mean for You?
By Aaron West Google’s new Privacy Policy went into effect today, March 1st. If you use any of Google’s multiple products, you’ve surely seen the notifications of the impending changes. But what does...
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Internal Linking for SEO
By Aaron West By now you should be familiar with why blogging for business is important. As mentioned in previous posts, it helps drive traffic to your website, keeps the Google Spiders...
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Mobile Websites vs. Mobile Apps
By Thomas Hofstetter According to a Gardner Research report from June 2011, “by 2015, over 50% of the apps sold and/or pointed to will be web apps, not platform specific native apps”. That...
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The “Hadron Collider” of Search
By Aaron West Google doesn’t understand you In an article from Mashable’s Lance Ulanoff, Google Fellow and SVP Amit Singhal admitted that with regards to questions such as “the 10 deepest lakes in...
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Do you really know what Search Engine Optimization (SEO) is?
By Thomas Hofstetter Believe it or not, there are still many companies that launch new websites and don’t bother to optimize them for search engines. However, the good news is that increasingly...
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Blogging About Blogging: Common Mistakes
By Aaron West In past posts, we’ve been over the “listening” aspect of blogging and blogging for SEO. This week we’ll be going over seven common mistakes made when blogging for business. 1....
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Keep the Google Spiders Crawling: Blogging for SEO Purposes
By Aaron West Continuing our “Blogging About Blogging” series, we tackle blogging for SEO purposes. Last week we went over the “listening” aspect of blogging; we spoke about interacting with your community and...
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