If done properly, workers’ comp. can be a profitable avenue for growth. However, many do not realize the complexity in developing this business.
Posts by Katie Bourke, Author at Points Group LLC
Most healthcare practices have either had the conversation, are considering it or are currently undergoing it. I’m referring to a
So what is the big decision that needs to be made? It has nothing to do with electronic medical records or other technology, but rather implementing a practice uniform and unifying the…
I was recently reading an article about what questions you should ask your doctor and it hit me: these are the same questions a doctor should ask their marketing agency!
Before video development or event planning, there are a few fundamental marketing initiatives a medical practice should have before we dive into bigger campaigns.
As a marketer I know that it is never just one thing that creates the result. In a way you have to create a “perfect storm” for something like this to happen.
If you are having trouble communicating a new service or product, we have a go-to method that typically results in new patients.
Everyone has their own unique issues but I have found 10 common mistakes or issues that seem to plague most healthcare practices.
CRM stands for “Customer Relationship Management.” With CRM, you can store customer and prospect contact information, accounts, leads and sales opportunities in one central location.
Having a great topic and speaker is unfortunately not always the golden ticket to creating a successful event. Here are 9 things to consider that will take your event from intimate to influential.
The success of your marketing campaign hinges on communicating the goals and objectives of the campaign to your staff and training them on how to…
Congratulations! You have now decided to start your blogging adventure for your medical practice. You are now ready to get started planning your content strategy.