Over the years, Points has helped many companies grow. One of the common mistakes and major obstacles that we see
Posts by Thomas Hofstetter, Author at Points Group LLC
I am sure you have heard, read or seen somewhere that watching video online is taking off. However, what does
Historically, the healthcare industry has been lagging behind other industries when it comes to innovative business models and adopting new technologies for improved processes, marketing and overall optimization.
The medical practices that are agile in reacting to recent changes and brave enough to make bold decisions are the practices that benefit most from new opportunities.
One of the most common questions I have been asked by my medical/healthcare clients is, “Where should I spend my marketing dollars?”
Using the catch basin analysis to make strategic decisions about where to invest in the geographic expansion of your healthcare business and where to best…
This is the third blog in a series on the need for healthcare practices to understand the Catch Basin Analysis. In this blog, I will explain how and why it is important to incorporate this into any and all merger and acquisition processes.
What is happening with video online is not just another trend that you read about, think that it is interesting and move on with your day-to-day live in healthcare marketing.
If your healthcare practice doesn’t grow, it shrinks, because costs continuously go up and, in the case of healthcare, reimbursements will continuously go down.
What does a funnel have to do with your ability to increase the number of leads and improve the lead-to-patient ratio? A lot. In fact, it is all about the funnel.
Look at SEO and SEM as an extension of your sales and conversion process and implement processes that ensure the continuous measurement and improvement of the new patient, referral base and overall sales process.
Most web sites rely on one of two methods for allowing users to exercise their right to object to a specified use of personally identifiable information known as “opt-in” and “opt-out.”