Video – the content that is (not so) slowly taking over Facebook walls and Twitter feeds. Alas, it has become an integral part of any marketing strategy, and it’s a form of content that can do a world of wonder for your business and your brand.
Social Media Marketing
Social Media Marketing
Social media has earned itself a solid footing in the business world. Ask most business managers if social media is important to their overall marketing strategy today, and the answer will be a resounding yes.
The world of social media is ever-changing, and Facebook is generally at the forefront of such change, updating its algorithm constantly. Many other social media channels such as Twitter and Instagram soon follow suit to keep up with the social media giant. Well, Facebook has done it again. Or should I say, IS doing it again.
Everyone you know has a social media profile: Your friends, your grandma, even your dog has a social following. But what about your medical practice?
Creating quality content is imperative, but if no one engages with your content, like the fallen tree in the forest, does it make a sound? You want “loud” content. Inviting content that initiates response.
Twitter has provided the healthcare industry with a platform to express relevant news and advancements within medicine via short, informative “tweets.”
Practices, like yours, use social media to interact with patients on a more personal level. But have you ever considered social media as a tool for reputation management? If not, you need to start now.
With more than 40 percent of consumers stating that information found on social media influences their healthcare decisions, it’s never
Twitter will now give Google real-time access. This means that search results could potentially include tweets posted only minutes earlier.
Social media is far more than just a channel for your marketing strategy. It is a new forum of discussion between friends, family, and those with similar interests.
Using Twitter as the tool to change your reputation is a bad idea. The problem with Twitter is that it can’t be controlled. Sure, you can control your own account…
One of the most common questions I have been asked by my medical/healthcare clients is, “Where should I spend my marketing dollars?”