When targeting the right audience, it seems that many marketers have abandoned good ol’ snail mail for the more contemporary world of digital marketing. In
Heart Health and the Power of Exercise What is more essential, more at our core and more poetic than our hearts? Our literal hearts. The
In today’s world of healthcare, having a website is critical. But not just any website will do. There are certain elements your website must have
In recent years, there has been a huge boom in creative prototyping and workflow tools that allow for a better understanding between designers and website developers. Leading design tool companies, such as Adobe and InVision, have been pushing for a more immersive and efficient workflow between designers and developers. They have been building new tools that fit the complex needs of both designers and web developers.
The American Social Health Association (ASHA) and the National Cervical Cancer Coalition (NCCC) have named January Cervical Health Awareness Month. During January, NCCC and its
There is nothing quite like taking something old and making it new again. How many times as a child did you take something like an
The lifecycle of a patient is a long and multi-stepped process that requires care and attention at every touch point. The following is a small sampling of best practices that will prove that your focus is on treating your patients well at every stage of engagement.
A new year is right around the corner, and we’re all asking ourselves the question that no one truly enjoys answering: What is my New
In celebration of the holiday season and to recap a great year of blogging, we have compiled the 12 Days of Points’ Blogs. Here, you will find some of the best and most informative blogs from our 2016 archives. If you are new to the world of healthcare marketing or would like to learn a bit more about what we do here at Points, check back for the next 12 days as we reveal our favorites!
At Points Group, we understand what marketing strategies and measures clients need for growth. The following is a client case study that shows how we can achieve that goal.
Avery asked Points to help them with the implementation of an effective SEO/SEM strategy with a heavy focus on SEO, since the budget for an effective SEM campaign is very low.
Look at SEO and SEM as an extension of your sales and conversion process and implement processes that ensure the continuous measurement and improvement of the new patient, referral base and overall sales process.
Points Group was hired by a large medical practice to create more traffic and generate new patients via the Internet. At the time, the practice’s average unique visitors to its website were fewer than 15 per day.
We recently had a client who came to us for help with SEO. Our work with them created the case study of how WordPress can be one of the greatest assets for a site’s SEO.
Bed Bath & Beyond (BBB) approached Points to help them develop strategies to develop and grow the relationship with one of their key target groups, college students.
Points Group was hired by a professional sports team to create a Mobile App for its fans. Points Group developed a strategy for the App and for the deployment.
A small, exclusive medical practice of world renowned surgeons wanted to spread the word about their innovative procedures, ultimately in order to develop a greater patient base.
A New Jersey physical therapy practice contacted Points Group to help rebrand and market its practice. While assessing its current marketing material, we discovered that over the years…
A New Jersey hospital system was making advances in its sports medicine program. Points Group was part of the entire strategy process, which included a large event to attract physicians…