It’s 2017. Every business, regardless of the industry, must have a website. Gone are the days when people looked to the Yellow Pages to find a local business and (GASP!) picked up the phone to get the information they need. Now, it is automatically assumed and expected that you can simply go online, find a local business and get the answers to just about all of your questions with a few key strokes.
With that said, having a website that isn’t user-friendly or makes for an unpleasant user experience can be equally as damaging to an organization’s success as having no website at all. A website is an investment into your business, so it only makes sense to do it right, making it work well for you and your audience.
In order to understand what I mean by “do it right,” first, here are a few basics you need to know:
- A website is not the address that is typed into your computer’s browser (e.g., www.PointsGroupLLC.com). This is the domain that points to the location where the website is installed
- Today, many websites are built using a content management system (CMS). This is the software that allows the website administrator to manage the content (text, graphics, video, etc.) within the website
- Some developers choose to create their own proprietary CMS, while many others opt for one of several open-source (freely available) platforms
Although we’ve barely scratched the surface, it’s the foundation you need to comprehend our recommendation: Every website should be built using a CMS. This allows changes to be made without the need to code from scratch. It makes the life of the developer much easier and leads to more efficient processes. More specifically, we always advocate for the use of WordPress as the CMS. There are many advantages to the WordPress platform (versus other systems). The following are what we deem to be the most significant advantages of WordPress, justifying our strong recommendation:
- WordPress is currently the most commonly used CMS, which means that many professional developers and novice website administrators alike are familiar with the platform. So, whoever is managing the website shouldn’t have any problems making basic changes
- The content within a WordPress site can be well organized and labeled, making it easy for search engines such as Google and Bing to read and identify. This means that search engine optimization (SEO) is more likely with WordPress than with other platforms
- While WordPress has a lot of built-in features, the design elements can be completely customized. Your website can reflect your brand in the way that you intend, and your users will get the experience that you want them to have
- Tens of thousands of plugins, or supplemental features, that are compatible with WordPress have been developed. This allows unique functionality to be easily added to the site
- No website, regardless of the platform on which it is built, is ever 100% secure and safe from hackers. However, with a team that is dedicated to security, WordPress regularly tests the system, quickly recognizes possible threats and consistently rolls out updates. It is the belief of many technology experts that WordPress is among the safest open-source CMSes available
If you have an existing site that is not built on WordPress, don’t fret. Every website can be converted to this stellar platform. Your business will benefit from all of the features and advantages with no apparent change recognizable to the user.
Whether you’re in the market for a website upgrade or a brand new exceptional site, Points Group offers the services that you need. Every website we build is customized to the individual client. We present ideas and suggestions that can work for any budget. Your business deserves the best. Contact us today to achieve it.